Target Market

Targeting everyone would be nearly impossible and very costly in most situations. The checkout line is one of the only areas I can think of that can actually target everyone. From children, mothers, fathers, teenagers, to the elderly they make sure that the checkout line accommodates everyone that shops in that store. I think it would be a good idea to place some fresh fruit at the checkout line, so when a child asks for candy and  his/her parents say no, he can ask for fruit. How many parents do you know that would tell a child no when it comes to fruit?   

Customer Markets and Demands

Your Gateway to Cuba, is the slogan I see when researching marinas in Key West. What a great idea for a slogan, using the newly developed America/ Cuba relationship. This did not even cross my mind when the idea of opening up a marina in Key West. I was looking at the demand for boat rentals and boat slip rentals in a location that is booming with business all year.     

Vacant Property

Vacant property/buildings can give your new business an advantage if it the building/property fits your business needs. Towns do not like having vacant buildings it is an eye sore and the town loses revenue from that building being vacant. There are a number of incentives a business could benefit from when considering utilizing one of these properties. Besides tax incentives, there are cash incentives for utilizing old buildings; it is amazing that there are so many incentives avaliable. Of course there are other things to consider: location, demographics, culture, will it be the correct fit for your business?  You never know you might  change your business idea based on the location. Have you ever drove through a town or city and thought "They really need a gas station on this s property," or "That would be a perfect corner to put a drive thru liquor store on." I do it all the time!

Living in the downtown area has its advantages for many career driven people/couples. Most people relocate to be closer to work. Downtown lofts have a higher price tag than other areas due to the accessibility to one's necessities which changes when you live downtown. You do not have to own a car, if you do you have the extra expense of paying for a garage/parking area and you would probably be late to work if you drove. Means of transportation would be walking, bicycle, or taxi cab; imagine how much money this would save someone. Everyday we see the bicycle rider lanes popping up on the streets, but what if the sidewalks were widened and installed were moving walkways. Just like we see at the airport where if you want to walk normal you can or you get  on the moving walkway and walk or stand.

Entrepreneurship Key West: Location is the biggest concern I have with starti...

Entrepreneurship Key West: Location is the biggest concern I have with starting a business. I have seen many businesses close and it was very obvious that the location was a large factor in the closure. It's like the phrase "Out of sight out of mind", if you do not see it you will forget about it. This applies to some of the best products/businesses.