Target Market

Targeting everyone would be nearly impossible and very costly in most situations. The checkout line is one of the only areas I can think of that can actually target everyone. From children, mothers, fathers, teenagers, to the elderly they make sure that the checkout line accommodates everyone that shops in that store. I think it would be a good idea to place some fresh fruit at the checkout line, so when a child asks for candy and  his/her parents say no, he can ask for fruit. How many parents do you know that would tell a child no when it comes to fruit?   

Customer Markets and Demands

Your Gateway to Cuba, is the slogan I see when researching marinas in Key West. What a great idea for a slogan, using the newly developed America/ Cuba relationship. This did not even cross my mind when the idea of opening up a marina in Key West. I was looking at the demand for boat rentals and boat slip rentals in a location that is booming with business all year.     

Vacant Property

Vacant property/buildings can give your new business an advantage if it the building/property fits your business needs. Towns do not like having vacant buildings it is an eye sore and the town loses revenue from that building being vacant. There are a number of incentives a business could benefit from when considering utilizing one of these properties. Besides tax incentives, there are cash incentives for utilizing old buildings; it is amazing that there are so many incentives avaliable. Of course there are other things to consider: location, demographics, culture, will it be the correct fit for your business?  You never know you might  change your business idea based on the location. Have you ever drove through a town or city and thought "They really need a gas station on this s property," or "That would be a perfect corner to put a drive thru liquor store on." I do it all the time!