Target Market

Targeting everyone would be nearly impossible and very costly in most situations. The checkout line is one of the only areas I can think of that can actually target everyone. From children, mothers, fathers, teenagers, to the elderly they make sure that the checkout line accommodates everyone that shops in that store. I think it would be a good idea to place some fresh fruit at the checkout line, so when a child asks for candy and  his/her parents say no, he can ask for fruit. How many parents do you know that would tell a child no when it comes to fruit?