Public Relations

Incentives drive most people to the purchase that they make. The incentive could be in points, free items after so many purchases/visits, coupons, and miles. The more a business makes the consumer feel like they receive more in return, then most likely the business will win over that consumer. Just like credit cards, people tend to use the credit card that gives them the most benefits. Now with that said, some companies will not take certain credit cards due to the higher fee the business has to pay for accepting that card. I personally have stopped shopping at places due to the fact that I was asked to use a different card due to the fees the business occurs when accepting that particular card. I was shocked when I was asked that, especially since the business accepted that type of card.