New Business Pricing

When HESS in Good Hope opened the doors they had the best deal in town when it came to fountain drinks. They advertised any size soft drink or slushy for $.69. This price lasted approximately two months and when it was over the customers found out as they paid at the register. I do not know how much local business was lost due to this, but I personally know locals that stopped shopping there. It was the way HESS employees went about the price change, they did not put the regular price at the drink stations to catch your eye so you would be aware of the change. When the cashiers were asked about the bill total they replied "Do you see a sale price on the front door?"  I have talked to other people in the community and they also had a similar experience with the sale price change. I believe if HESS employees would have made the change visible customers would not of minded the price increase.