Spokesperson

I would definitely use a spokes person to sell my new product if I had the opportunity. I feel its the quickest way to get your product noticed. With that said I also do not buy products that the spokesperson has shown a negative influence on society.  I believe that you need to pay close attention to the public feedback, and drop that spokesperson as soon as it looks like there is no way for that spokesperson to redeem themselves. The last company I remember to drop a name was Serta and Donald Trump. Serta didn't want to be associated with his racial slurs. But did Serta jump the gun? Did Serta react too soon?  Serta was one company that did not drop Paula Deen when other companies did. In my opinion Trump has overcame his negative reputation where Paul  Deen is still struggling.